Reflections

♦️Hard to reach the target audience and stay active on social media.

♦️Struggle to stand out against other brands.

♦️Hard to balance low prices and profits. Example, lowering t-shirt prices due to low consumers and demand.

♦️High production costs. Example, constantly searching for affordable suppliers and printing services.

♦️Stock shortages, Example, running out of keychain materials while customers still want to order/purchase.

♦️Difficult to predict customer’s demand.

♦️Tough to attract customers, Example, at the APK Expo event where people mostly target food and drinks. 

♦️Used close connections such as friends and family to spread awareness of our products through word of mouth

♦️We gave a combo deal for people who bought a tote bag and a t-Shirt together at a discounted price to make it more appealing to consumers

♦️We allowed customers to pre-order our products which gave us a baseline amount of products to produce and to gauge demand

♦️Allowed customers to order alternatively through an online ordering survey which broadened our customer outreach

✅Limited Edition Drops: Introduce exclusive or limited-edition products to create urgency and appeal.

✅Customization: Offer personalized options, such as custom designs or name imprints, to attract unique customer segments.

✅Customer Feedback Loop: Regularly gather and act on feedback through surveys, reviews, or direct interaction to refine offerings.

✅Community Building: Establish a community around the brand by hosting events, collaborations, or interactive sessions (e.g., styling tips, live Q&A).

✅Content Creation: Invest in high-quality visuals, videos, and behind-the-scenes content to showcase your brand identity.

✅Diversify Offerings: Consider adding complementary products, such as accessories, bags, or apparel for other age groups or genders